One Hour A Week to Branding Success
In last week’s issue of Leadership Learnings we continued the One Hour A Week to Branding Success series, a seven-week strategy to do low-lift branding tasks that will take no more than an hour of your time. Last week’s task focused on updating your chapter logo on social media! You can see the entire series by first logging into the Chapter Leader Web Portal at chapterleaders.pflag.org (using the login info below) and then visiting pflag.org/newsletters.
Week 6: Update Your Chapter Name Everywhere!
Your chapter’s name is every bit as important as your visuals, logo, and messaging when it comes to branding. It’s imperative to make sure that everyone—from your board to your members to your community and partners—is using the same name for your chapter, to ensure visibility and clarity.
Every chapter name starts with “PFLAG”, follows with a city or approved region, and does not include the word “chapter” at the end. You should also ensure that you and everyone with whom you work or partner knows that PFLAG is a word, not an acronym.
Chapter names are selected and confirmed at the time of a chapter's founding, and while some chapter names might change over time, all name changes should be confirmed with your PFLAG National Chapter Engagement staffer before they are made, to ensure the changes comply with chapter-naming guidelines. We have processes and paperwork in place to change your chapter’s name as needed and instructions available to support changes at a state level. If this is of interest, please reach out to your Chapter Engagement staffer.
What to do with your hour:
- Refer to your spreadsheet or list from week 1 to find the places where your chapter is visible.
- Visit each platform that’s maintained by your chapter and verify, change, or update your chapter’s name to reflect the name you used to create your logo.
- Don’t forget to save your changes and updates so they reflect the work you’re putting into this project!
- Next, reach out to the organizations, entities, or people who maintain places where your chapter name is listed but not under your control and request that they change your name to reflect the correct name, including correcting and updating any places where the old acronym still appears..
Did you complete this task? SUCCESS! You’re done for the week.
Extra credit: Make social media posts or a special email blast celebrating the changes
You’ve been doing great work so far, if you’ve got some extra time please take a moment to uplift your hard work! Making a post to social media or your mailing list noting the ongoing branding efforts of your chapter and providing great visibility to your new brand, just in time for Pride.
STTA Live! Thursday, May 18, 2023
Affirming and Celebrating Ourselves
As we discover more about how we relate to the world around us it is easy to shy away from change, and forget to prioritize our needs. It is in those moments that the way we feel about ourselves, and the unconditional love of our parents, family members, friends, and allies can quite literally save our lives.
Join us this Thursday, May 18th for Something to Talk About Live!
PFLAG Academy Online: May 2023
A password-protected web portal for PFLAG chapter leaders, with resources, toolkits, branding materials, and more!
All of PFLAG's branding assets, including the chapter logo generator, the branding guide, and more!
Use the PFLAG Chapter Hub to update your chapter contact info, membership lists, leadership rosters and meetings.
(202) 467-8180 | firstname.lastname@example.org