One Hour A Week to Branding Success

Pride season is approaching and we’re excited to see PFLAG’s new branding featured everywhere! While some chapters have dived right in with confidence, others are slowly dipping a toe in, and still others have been hesitant to start, whether due to lack of experience, worries about “doing things right,” or just feeling overwhelmed by everything happening in the world and focusing on their chapter operations.

We want to make sure that you all are proudly visible for Pride but in a way that feels doable and manageable, and not overwhelming, no matter your confidence or skill level.

With that in mind, welcome to One Hour A Week to Branding Success! In the next seven editions of our Tuesday chapter leader emails—Leadership Matters and Leadership Learnings we’ll give you one simple thing you can do to join us in rebranding in one hour (or less) a week. For those who can take on nothing but that one task—that’s a success! For folks who might want to do an “extra credit” piece of work, we’ll give you that opportunity, too. And, as always, we’re here to support you every step along the way.

Week One: Research

This week’s task: Discovery.
Do a simple online search and create a list of the places where your chapter brand is already visible. For this task, “brand” means:

• Your logo
• Your chapter name
• PFLAG’s name
• Your mission and vision
• Your contact information
• Your chapter description
• Your links to social media and website 

What do do with your hour:

1. Start with your own social media pages, website, and email templates and signatures.
2. Go to your favorite search engine—Google is by far the most comprehensive search engine for this—and type in your chapter name and see what comes up, both in the “All” results and the “Image” results. 
3. Take your results (we recommend noting both the name of the “location” as well as the link where you found it) and capture them in a blank document (Google docs, MS Word, etc.)

Did you complete this search and make notes? SUCCESS! You’re done for the week.

Extra credit: Tracking in a spreadsheet

Feeling like you want to do one more thing? Make your list a resource for your chapter by creating a spreadsheet to track any new places you put your materials, including partnerships with other organizations, 211 listings, and more. This will help with keeping resources fresh, replenished, and up to date!

Take Action in Support of Trans, Nonbinary, and Intersex Student Athletes

We have two opportunities to engage in some important advocacy work this week. We hope you’ll share them both with your chapter members and supporters, push them out on social, and encourage everyone you know to join you in this important PFLAG work.

Tell your Representative to vote NO on HR 734

Join PFLAG National in opposing H.R. 734 (the so-called Protection of Women and Girls in Sports Act of 2023) and rejecting its targeted attacks on transgender, nonbinary, and intersex youth. The House will take up this anti-trans bill THIS WEEK!

We need our federal legislature to let kids play, and to not follow in the footsteps of the 20 states that already have discriminatory anti-trans youth sports laws on the books.

Contact your U.S. Representative today and tell them to vote “No” on HR 734--be sure to mention that you are a constituent AND a proud member of PFLAG when you do!

Submit your comment in support of hard-won Title IX protections in sports

20 states have anti-trans sports bans, with more states trying to pile on with trans discrimination. Now, it’s time to take action in support of trans student athletes. 

The Department of Education is taking comments from now through May 15th on its proposed rule on Title IX Athletics, which prohibits categorical exclusion of trans athletes by schools and sets criteria to which they must adhere to receive federal funds. Read our fact sheet to learn more about the proposed rule.

Submit your comment today! Together we can ensure that non-discrimination protections based on sex are fully inclusive of our transgender, nonbinary and intersex loved ones and neighbors.

STTA Live: April 20, 2023

There’s More to the Story: National Library Week, April 23-29, 2023

As school districts and local governments implement more book bans, some people—in places like Missouri, New York, Texas, and Virginia—have advocated to close or defund libraries completely. This would deprive the more than 172 million Americans who rely on their services from an integral community resource.

Join us this Thursday, April 20 for Something to Talk About Live!

PFLAG Academy Online: April 2023

Tuesday, April 25th | 8:30pm ET/5:30pm PT: Thinking Strategically: Developing an Ally Engagement Strategy for Your PFLAG Chapter

In 2007 PFLAG National launched the Straight for Equality program and has been engaging with new and potential allies in workplaces, healthcare settings, faith communities and more. However, we know that engaging allies in PFLAG chapter and LGBTQ+ organizing work – in real and meaningful ways that keeps them coming back for more – is often easier said than effectively done. PFLAG chapter leaders, members, and supporters are invited to participate in a dialogue about how they can develop and fine-tune ally engagement strategies and create programs that are focused, intersectional, and effective. Register now and Be sure to check out all of our on-demand PFLAG Academy Online sessions now at pflag.org/PAO.

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