It’s been over one year since we celebrated PFLAG's 50th anniversary and PFLAG National launched and began rolling out our organization-wide rebrand. It’s been incredibly exciting to see the impact of these new materials—from our new logo to our updated mission, vision, and messaging to our new branded graphics—and the way our visibility has so significantly increased, both online and in communities across the country. Last year, we shared with PFLAG Chapter Leaders a document regarding our mutual responsibilities to each other—PFLAG chapters and PFLAG National—which included a section on chapter communications, in particular around the use of these new materials. So many chapters have dived into Canva, reached out for support, and updated their materials, including their chapter websites, social media accounts, and email signatures, using the new logo, correcting our name so that it reflects PFLAG not as an acronym, and using beautiful new graphics and inclusive imagery. They look wonderful, and we know this work takes time and resources; we’ve been so happy to support you in this effort. We also know that while some chapters have navigated this process with relative ease, others have had a harder time, whether due to lack of time, needing support with technology, missing the communications on the rebrand entirely, or even a combination of all of these! Because our mutual responsibilities call for the consistent use of these materials, we want to ensure that every chapter has the support and materials they need to complete their chapter rebrand by December 31, 2024. To that end, over the next several weeks, Chapter Engagement and Communications staffers will be reaching out to connect individually with chapter leaders to connect and support, no matter which phase of the process you are in. We’ll help by providing chapter logos and technology/branding support, as well as support with chapter operations if your rebrand process is held up by tasks unrelated to the actual rebrand itself. Whatever you need, we are here to help with it! So keep an eye out for this communication, which will hit your chapter inboxes in the next two weeks. |
